Education > Schools&Departments > Digital Media

     As an interdisciplinary major, digital media art serves social development and cultural construction and embodies the deep integration of science and art. Taking digital content creation, production, dissemination, operation laws and related supporting technology research and development and application as the main research object, it plays an important role in practicing socialist core values, promoting the development of human civilization, boosting social culture, enhancing cultural exchanges and life, and promoting economic development. Digital media art integrates digital technology application and artistic creation, and exerts important applications in digital entertainment, internet, advertising media, animation games, exhibitions, military simulation, education and training, medicine and many other fields.
 
     Digital media art is a young discipline, evolving from the science and technology, especially digital technology. Meanwhile it originated from art, acting as an important part of design. With the penetration of Internet, AR, VR, and artificial intelligence technology, Internet +, virtual reality, and artificial intelligence technology into various industries, the digital media content designing talents is greatly demanded by the market. The survey results show that graduates of digital media arts-related majors have been in short supply in recent years.
 
     Starting from the overall objective of a "double first-class" of Beijing University of Technology, the digital media art major adheres to all-round development of morality, intelligence, physique, beauty and labor. It is committed to cultivating high-quality professionals with good humanistic quality, artistic accomplishment and aesthetic ability, adapting to the development of the digital age and information society, with broader vision and good communication skills. It strives for cultivating elites with good physique, sound character, broad foundation, outstanding ability, innovative thinking, national sentiment and global vision of Beijing University of Technology (BJUT). After graduation, students can develop well in many fields such as digital entertainment, internet, advertising media, animation games, exhibitions, military simulation, education and training, medicine etc. It is worth noting that in recent years, the employment of digital media art majors has been steadily advancing and the employment prospect is rather bright.
 
Training Program Objectives of Digital Media Art 2020:

1.Have firm communism ideals and beliefs, and consciously practice the core values of socialism. Have a correct outlook on life and the world, and an optimistic  attitude towards life;
2.Have sufficient national self-confidence and cultural self-confidence, be familiar with and comprehend the excellent Chinese cultural connotation; Good  physical and psychological fitness;
3.Have good artistic aesthetic ability, master the basic theory and basic methods of art design;
4.Master certain knowledge of philosophy, art, sociology and other humanities and social sciences to meet the needs of social communication and professional      practice;
5.Be able to understand and master the scientific principles related to the major, and have a certain understanding of natural science and scientific knowledge in life;
6.Master the functions and use of software, tools and equipment involved in the professional design practice of digital media art; Systematically master the basic  theories and methods of digital media art design, interactive art design, animation and related disciplines;
7.Have advanced designing concepts and be proficient in digital media art design process; Strong practical ability of digital media art creation;
8.Have an international perspective. Graduates will be able to qualified as the project manager or professional backbone in the design industry after 5 years.
 
The main disciplines of the Digital Media Art major are computer science, communication, art design, and multimedia technology. Core courses include: digital performance technology, typography design, audiovisual language, principles of interaction design (bilingual), human-computer interface design, user experience analysis and interaction design (bilingual), dynamic graphic design, digital media comprehensive design, digital modeling, interactive device design, etc.